STUDENT PANEL

Student Panel

 OnCampus Research has direct access to an online panel of more than 22,000 college students on nearly 400 campuses across the U.S. and Canada. These students represent all academic levels, from first-year through graduate school. 


From apparel to tech, our panelists provide valuable insight into student buying habits and trends--direct from the source! Panelists regularly complete 5 to 10 minute surveys on an array of topics that we select. Our direct access ensures that the data we collect is as timely and relevant to the industry as possible.


Recruitment

Most students are recruited for the panel as part of the syndicated Student Watch™ study, conducted by OnCampus Research. While recruitment is ongoing, heavier recruiting takes place during February when OnCampus Research conducts the Student Watch™ study.


We also count on our members to help us with recruitment by promoting the Student Panel through their websites, social media, and other communications. Greater student participation means we can more easily target specific subgroups or topics of interest to the industry.


Students are required to provide key information that allows us to easily identify and segment our panel. Each and every panelist is required to double opt-in and pass our validation security checks. We also regularly update our panel to remove students who have graduated or left school.



Panel Profile

Our objective is to recruit a sample that reflects, as closely as possible, the true make-up of all U.S. colleges and universities in terms of current student status (freshman, sophomore, junior, senior, graduate students), school type (public vs. private), program type (two-year vs. four-year), and school size (small, medium, & large).

Why participate?

You have the opportunity to receive actionable industry insights and your students could win cash! Enjoy the promotional power of prizes and giveaways without spending a dime. 


Throughout the year participating students will receive quick surveys (5-10 minutes) via e-mail. Each student who completes the survey will be entered to win prizes. To date, OnCampus Research has given away more than $100,000 in prizes. 


Findings from the student panel surveys are highlighted in The College Store magazine and Campus Marketplace. 

How can I participate?

How can I participate?
  • Place a Student Panel banner ad on your web site.
  • Promote on your social media.
  • Display posters in your store. 
  • Include information on the panel in your monthly emails or newsletters.
Contact us for these free marketing materials, info@oncampusresearch.org.

Contact Us for Free Marketing Materials
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